Reader's Digest fans were suckers for sweepstakes, and its mailings scored 20% response rates.
That changed in 1952, when Reader's Digest published "Cancer by the Carton, " an article detailing the dangers of smoking.
Launching of KASAYSAYAN: THE STORY OF THE FILIPINO PEOPLE, by the Asia Publishing Co. (Reader's Digest and A-Z Direct Marketing).
Reader's Digest, RG Steel, Dewey, Tribune and their bankruptcy lawyers either declined to comment or didn't respond to requests for comment.
WSJ: Transparency Is the Rule in Chapter 11��Except for CEOs
Reader's Digest Association Chairman Thomas Ryder brought in Klingel and gave him a blank check to clean up the circulation mess.
Reader's Digest presented itself as a guardian of American morality and values.
Shares in Reader's Digest Association , which have almost halved this year, revived a tad after the chairman and chief executive, James Schadt, quit.
It lost more than circulation revenue, too, since Reader's Digest exists so that the company can mine its database to cross-sell books, videos and CDs.
For three decades the Reader's Digest Association was able to keep its flagship magazine's more than 15 million subscribers by sending out 40 million subscribe-and-win sweepstakes solicitations a year.
For the first time in Reader's Digest history, subscription cards for the venerable magazine are fluttering like confetti from more than 150 million telephone books, small-town newspapers and popular catalogs.
We encourage Sony Ericsson fans and non-fans alike to go check out the real deal, but in the meanwhile, we've put together a Reader's Digest peek here at some of the highlights.
Exactly what the relationship was between Reader's Digest and state foreign policy is unclear, but its role in encouraging American readers to think about and actively engage in world affairs is beyond doubt.
When Reader's Digest first ventured into bankruptcy in the summer of 2009, the multimillion-dollar payouts to top executives that showed up in court filings sparked outrage from employees facing layoffs and retirees staring down benefit cuts.
WSJ: Transparency Is the Rule in Chapter 11��Except for CEOs
According to the October 1994 Reader's Digest, Mr. Mirzayanov is personally aware of Russia's development of a class of binary chemical weapons (formed by combining two relatively safe chemicals to produce a toxic agent) nicknamed "Novichok" (Newcomer).
Perhaps the decline of Reader's Digest's fortunes was inevitable with the longer-term social and political influences of 60s counterculture, the failure of general interest magazines, the rise of global media targeted at specific niches and the advent of the internet.
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