Edwards and was re-branding the group just months before having to sell it to Wells Fargo.
The move coincides with a re-branding of the overseas aid committee, now called International Development.
Monmouth Tory David Davies shook his head to make clear his opposition to the re-branding idea.
The re-branding will bring the image of the Northern Bank closer to the Copenhagen-based Danske bank.
Here with his thoughts on the re-branding effort is Brian Unger in today's Unger Report.
One critic of such re-branding exercises is Wally Olins, co-founder of Wolff Olins, a branding consultancy.
The whirlwind of re-branding occurring over the past few months has left the blogging world in a tizzy.
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The bank says the re-branding of about 250 Britannia branches will happen by the end of the year.
The party decided against any major change of direction then - no New Welsh Labour re-branding for them.
He is trying the same re-branding technique with the open-wheel racing series, which reunified with Champ Car in 2008.
Letting the cat out of the bag a few days early, the regional carrier is re-branding itself as C Spire.
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Since then, several British agencies have leapt on to the bandwagon and made their own contributions to the re-branding crusade.
The Conservatives are now deftly re-re-branding themselves as the party of austerity.
So I don't think re-branding Nigeria would mean anything for those people until there's a new leadership and a new morality that's in place.
But is the British Council right to redouble its re-branding efforts?
After all, his emergence as the marquee personality on the cable network led to an unofficial re-branding of MSNBC as the liberal alternative to Fox News.
"To not abandon their core, and at the same time open the door to a much larger audience, is wise, " he says of the re-branding decision.
What exists at www.prettyyoungprofessional.com is nothing but months and months of content provided by a large group of contributors who had no prior knowledge nor provided consent of the supposed re-branding.
We may see more re-branding activity occurring before long.
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The DA has been through numerous re-branding exercises since its origins in the anti-apartheid movement of the 1970s and 80s, but in the eyes of some people it remains a "white" party, led by a white woman, Helen Zille, and somehow out of touch with the core values of black South Africans.
He also said that the recently announced break-up of the UK Border Agency, which will once again be placed under direct ministerial control at the Home Office, was a good start but must not be simply "a re-branding exercise or a short-term fix to try to contain the campaigning zeal of UKIP", he said.
Having spent a lot of time in Cameroon and having represented the prime minister of Cameroon, you'll don't need a re-branding of the African continent as it relates to tourism and to try to bring dollars in, you need to re-brand some of the leadership in some of these African countries, particularly in Western African and sub-Saharan Africa.
Also poised to gain: the network's bottom line. (As a 50% owner and its namesake, there are significant incentives for the self-made billionaire as well.) Despite its reach--OWN is a re-branding of an already established cable service, Discovery Health Channel, so it counts some 75 million in its current subscriber base--it earns only 13 cents per subscriber in its current non-Winfrey form, according to industry research firm SNL Kagan.
As you do your homework (which you should) don't confuse the razzle-dazzle effects of digital branding with the razzle-dazzle of the point you're trying to make.
All these things fall into that -- the branding, the image, the importance of radio -- they're all connected.
"We're encouraging landlords to remove machines completely now so they - and any left-over branding - don't act as dusty old adverts for tobacco, " she said.
He also said, "It really informed what we're doing now" -- except it doesn't seem to be informing the main branding of the service.
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