Intel has spent years and billions of dollars convincing consumers that megahertz matters, and today PC buyers are trained to look for systems with higher speed processors--even if the raw clock speed of the chip isn't the primary driver of performance.

FORBES: Chief Executive Paul Otellini

How a raw amateur lined up so many blue-chip names is a lesson in marketing and self-promotion.

FORBES

PS2's central processor, a 128-bit microprocessor developed by Sony and Toshiba, has twice the raw number-crunching power of Intel's most advanced Pentium chip used in professional desktop computers.

ECONOMIST: War games | The