To Mr Chirac's fury, Mr Blair led the way in attacking the damage already done, saying that it made rational decision-making in the Council of Ministers impossible.
If you think all, or even most, of your actions are based on reasoned, rational decision-making, read one or two of these books to get over that inaccurate notion.
Buyers already have cameras that can scan bar codes and provide both the quantity and quality of information that result in rational pricing and informed decision-making.