And rather than trying to eliminate them, leaders try to find more of them.
Start with Meatless Mondays rather than trying to be 100% vegetarian all the time.
You go to the market rather than trying to entice the market to come to you.
Rather than trying to hoard something that can be easily acquired, share your knowledge.
Rather than trying to sell them more hardware, he developed new services to flog to them.
The units initiate their own policies, rather than trying to arbitrate between specialist departments.
So, rather than trying to disprove such accusations, many firms settle out of court.
They cultivate an under-the-radar, cultish fandom rather than trying to be the brand with mass appeal.
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But rather than trying to fix these problems, Sternlicht seems to have been focusing on getting rich.
To pick a winner, look for companies that shift with markets rather than trying to wield clout.
It usually means getting out of the way of divisional strategy, rather than trying to set it.
Rather than trying to separate themselves homosexuals should be attending mosque like other Muslims, argues Mr Masroor.
Rather than trying to work out what the software might actually do some months down the road.
Rather than trying to increase market share by lowering their foreign-currency prices, exporters have rebuilt their profit margins.
Rather than trying to bring the world to as many readers as possible, they are carving out niches.
Content providers are wary of giving information over to third parties, rather than trying to build the technology themselves.
But rather than trying to bend the rules, many should-be taxpayers just hide.
Rather than trying to collect everything, seek just enough to get clear answers.
Mr Abbas, therefore, rather than trying to stamp out the militants, hopes to persuade them to call a truce.
The easiest way to achieve policy goals is by working through the existing system rather than trying to remake things.
You can get a lot more accomplished working with people rather than trying to get them to work for you.
But rather than trying to do it yourself, you can hire a huge team of testers from around the world.
Google uses planning to rush headlong into providing a growing and profitable future, rather than trying to optimize the historical solution.
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Rather than trying to ban every new drug that turns up, the legislation shifts responsibility to the manufacturer and the retailer.
It recommends allocating limited resources to the most densely populated areas rather than trying to spread them thinly across the city.
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Also, saddened by exile, they favour the certainties that orthodoxies provide rather than trying to understand how a western democracy works.
It is an example of carving out your own niche rather than trying to duke it out with bigger, better financed competition.
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Rather than trying to define all possible permutations, it is easier to start with the ones that you recognize in your organization.
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"Rather than trying to talk to everyone, we will be engaging with people who are seeking an alternative experience, " says Mr Chou.
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Easier to grow the wheat where water is cheap and plentiful then ship the wheat rather than trying to ship the water.
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