MessageLabs, the email-filtering company that Symantec acquired in 2008, posted a set of word maps today measuring the frequency of terms in spam emails from a random one-week sampling of junk mail pulled from the most prolific spam-spewing botnets.

FORBES: The Most Common Words In Spam Email

Public-health officials already conduct random sampling, so getting the participants to name a few friends too should not be onerous.

ECONOMIST: Epidemiology: Infectious personalities | The

What if you could perform fraud-detection analytics across all of your transactions in real time, instead of across just a random sampling of only a few percent of all those transactions?

FORBES: The Biggest Big-Data Opportunities: How to Choose the Right One