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"This was a very online Christmas, " Rahul Sharma, retail analyst at Neev Capital, told the BBC.
BBC: UK retail sales fall in December
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Rahul Sharma, director of retail consultancy Neev Capital, said Morrisons was also suffering from a resurgent Tesco.
BBC: Morrisons' Christmas sales 'disappointing'
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However, many had targeted "cautious" shoppers with discounts in the run-up to Christmas, according to Rahul Sharma, of Neev Capital, a retail consultancy.
BBC: Sales shoppers set online 'Boxing Day record'
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Having increased the number of points rewarded for every pound spent on its loyalty card scheme, the company was now reducing it again, Rahul Sharma at Neve Capital told the BBC.
BBC: Tesco profits grow but UK sales subdued
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There was little to entice any newcomers in the first session, but India should have given those present an early wicket when Katich fished at the impressive Sharma, only for Rahul Dravid to fumble a regulation chance to his left at wide first slip.
BBC: Aussies shackled by patient India