Mike outsourced manufacturing and put in quick sales and marketing fixes, reinstating television advertising and rejiggering package design.
Social media offers an inexpensive, quick way of gathering marketing insight.
Many of them, including Marriott International, a hotel chain, have been quick to blame the marketing firm for the leak and to alert their customers to the risks.
ECONOMIST: A large theft of company e-mail lists causes controversy
These companies are flexible, quick to switch designs and marketing patterns to meet the demands of changing fashions around the world.
The marketing department may be quick to snap back that sales is ignoring their leads or not trying hard enough to close them.
FORBES: Sales and Marketing Alignment Begins with the Customer
Microblogs like Twitter (or business versions like Yammer) are useful for quick customer support, a bit of marketing, listening to customers and link sharing, Byrne says.
Sixteen months after opening in July 2006, Zereoue is quick to cite his missteps--from poor marketing and uninspired renovation to lack of training and lax oversight.
Adam Hanft, CEO of marketing firm Hanft Projects, also dashed off a quick e-mail to Forbes, the best snippets of which follow.
FORBES: Starbucks' Logo Change: How Many Ways Can You Look At It?
Advertisers, who have become nimbler at adjusting their marketing buys in real time in recent years, were quick to take note of the trend.
When Hurricane Sandy devastated the shoreline around the Northeast, we were reminded how, from a marketing perspective, breaking news and trending topics sometimes call for quick changes in messaging and creative content.
FORBES: Free Advice: Don't Peg Marketing Plans To Natural Disasters
Intel will focus its marketing efforts for 2012 on a new category of thin, light, quick computers it has dubbed UltraBooks, the Santa, Clara-based chipmaker said Monday at the annual Consumer Electronics Show in Las Vegas.
FORBES: CES Live: Intel To Put Its Marketing Focus On Ultrabooks
Cure-all fruit drinks are all the rage in the world of multilevel marketing, where distributors often sign up with the idea that they will get rich quick.
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