It is also strong in Cumbria, but Purdham feels more could and should be done.
Skipper Rob Purdham was the key as Quins came back brilliantly after Catalans' bright start.
Steve Purdham, head of the music streaming service We7, told BBC News he welcomed the new charges.
Randall added another five minutes from half-time, linking up wonderfully with Purdham to pick a hole on the Dragons right.
Mickey Higham, Jamie Jones-Buchanan, Jamie Langley, Rob Purdham, Paul Sykes and Ben Westwood have been named in Smith's 19-strong squad.
Mr Purdham, who left his widow Ros and sons Flynn, two, and Cameron eight, was himself a rugby league player.
Among them is Rob Purdham, a man who knows a thing or two about promoting rugby league outside the so-called heartlands.
But Ellis set up the position for Gale to send skipper Purdham in for the visitors' fourth try on 56 minutes.
And to further compound Wakefield's misery Sheriffe then finished off Rob Purdham's break with the Quins displaying fine handling in contact.
Mr Purdham was the ninth person to be shot dead by Bird, 52, who killed 12 and wounded 11 before killing himself.
Leeds scored first through Chris Clarkson, but Quins ran riot with tries from Tony Clubb, Andy Ellis (2), Rob Purdham and Chris Bailey.
First half tries by Matt Gardner and Chad Robinson, with two goals by Rob Purdham, had given the hosts a narrow lead at the interval.
Purdham's brother Garry was one of 12 people killed by Derrick Bird last year and he considered quitting the sport then to return to the family farm.
The hosts were a catch away from taking the lead themselves moments later, Luke Gale creating a gap only for his offload to Rob Purdham to go to ground.
Friends from the local rugby league scene sported the club jerseys of Whitehaven, Workington and Egremont - the three teams Mr Purdham played for, both as a professional and amateur.
Gale appeared to have scored on 30 minutes but it was ruled out for a knock-on and within minutes Rob Purdham broke through but was judged to have dropped the ball in goal.
The deadlock was finally broken on the 15-minute mark, the hosts spreading the ball wide, allowing Purdham to feed Pryce who had the simple task of cantering over in the corner.
The meagre 6, 050 crowd were stunned inside three minutes when skipper Rob Purdham brought Dorn onto a delightful inside ball, the full-back easily rounding opposite number Paul Wellens to open the scoring.
Danny Orr's chip allowed Jon Wells to leap above the rest and crash over the line, and soon afterwards skipper Rob Purdham stole in to score after Sheriffe had made an electrifying 50-metre run.
Purdham touched down himself just before the break and 10 minutes into the second half Rinaldi, playing his last game for Harlequins along with Henry Paul and Scott Hill, dived over for an emotional score.
Rob Purdham converted both tries to give England a healthy advantage but the Kiwis hit back on 14 minutes when Paul Sykes missed Jerome Ropati and Vatuvei crashed over in the corner for the first of his tries.
Smith had rested several players - including Danny McGuire, Leon Pryce, James Graham and James Roby - to give fringe players such as Rob Purdham, Mickey Higham, Paul Sykes and Jamie Jones-Buchanan a chance to impress.
England's preparations will also feature a warm-up game with Cumbria on 3 October, as a fundraiser for the family of former Workington forward Garry Purdham who was one of 12 people killed by gunman Derrick Bird earlier this year.
On the restart, Rovers survived an early scare close to their own line but when, on his return to action, Rob Purdham flung out a wild pass on 44 minutes Dobson snatched the ball to race 80 metres to claim his second try.
Again, Purdham added the extras and although Lance Hohaia got the Kiwis back into it with a try, things got better for England when the lively Burrow got his second try thanks to a delightful side-step through the Kiwis defence and the kick by the Harlequins man made it 24-8 after 28 minutes.
The blend of youth and experience, the confidence gained from victories over New Zealand and France, the motivation of Tony Smith to succeed against the country of his birth, the surprise packages in Rob Purdham and Ben Westwood - Morley is quick to point out many reasons why this time it is not just talk.
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