Nevertheless, they are beginning to feel its dramatic effects as it exposes their antiquated fuel purchasing methods.

FORBES: Higher Gas Prices Here To Stay, But Fuel Price Volatility Can Be Tamed

There are other online auction sites, but they are much smaller. eBay's real competition, however, is increasingly coming from all over the internet, not least from people selling directly off their own websites and using online marketing methods, such as purchasing search terms on competing sites such as Google, to promote themselves.

ECONOMIST: eBay