California argued that the voluntary system isn't good enough, because some minors manage to purchase mature-rated games anyway, and some publishers don't submit games to the ratings board.
But now the 81-year-old company is learning a thing or two itself from its new purchase: how to better manage brands like Winnie the Pooh or the new pirate characters that crept out of Disney's successful 2003 film Pirates of the Caribbean.
In this use scenario, it is easy to understand that marketers must understand what role each site or tool plays in the digital marketing funnel, and it is almost impossible for any single site, no matter how large, to manage the whole process from awareness to purchase.
Its business now helps brands build relationships with customers and better manage and view the customer journey throughout the purchase lifecycle via their SaaS (software as a service) platform.
Oh, and Dell still hasn't made good on its purchase of Zing and its plans to build an all encompassing media ecosystem to manage your audio and video files across PCs and mobile devices.