The Art of Aging and The Psychology of Money.

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Richard Boyum, professor emeritus of counseling and psychology at the University of Wisconsin-Eau Claire, says most students eventually master money management, but it often takes a few mistakes along the way.

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Some of that is psychology days when the market is up and investors are putting money into equity mutual funds are not the best days for those funds to be buying stocks.

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Behaviorists reject the classic economic theory of human beings as ultra-rational self-interested actors and, drawing on psychology, examine the causes of seemingly irrational economic choices, such as not taking advantage of money offered in an employer-provided retirement plan or giving away more money to charity than can be explained by purely selfish motives.

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In fact, a battery of studies by Diana Tamir and Jason Mitchell of the Department of Psychology at Harvard University found that talking about ourselves lights up the same brain pleasure centers as food, money and sex.

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