Super Bowl Sunday is sure to bring the usual barrage of clever cola, beer, and car ads featuring everyone from Vegas showgirls selling Coca-Cola to pop celebrity Psy charming us to buy pistachios Gangnam-style.

FORBES: Creating the Perfect Super Bowl Ad

South Korean pop sensation PSY's follow-up to Gangnam Style, Gentlemen, rose 51 places to enter at number 10.

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Psy - known for his global hit Gangnam Style - was made to repeat his military service after being accused of neglecting his duties.

BBC: South Korean singer Rain in military service row

Last year, the music video to Psy's Gangnam Style went viral to become the most-watched video on YouTube.

CNN: Psy's record label sets sights on China

As CNN's Madison Park writes, Psy's song -- about the wannabe style of the affluent neighborhood of Gangnam in Seoul -- has been sliced and diced with theories about what it means about wealth and class in Korea, and questions about whether Psy embodies the stereotypes about Asian masculinity.

CNN: Psy: One-hit wonder or K-pop breakthrough?