He also points out, more prosaically, that all the media attention can only help his business.

ECONOMIST: Land reform in China

Far more prosaically, Coca-Cola does not shy away from the failed introduction of New Coke in 1985.

ECONOMIST: Corporate history

More prosaically, the government also needs to worry about the severe power cuts which are threatening to undermine the economy.

ECONOMIST: Bangladesh

More prosaically, Adria and elBulli have been the subject of a documentary, and a feature film about the restaurant is in the works.

NPR: Ferran Adria Brings ElBulli Exhibition To London

More prosaically, perhaps, graphic designer Nicholas Felton compiled various biographical data to produce a visually spectacular tribute to his father after he died.

FORBES: Magazine Article

More prosaically, and perhaps more realistically, all British companies, whether in manufacturing or in services, would benefit from clearer, more predictable taxes and streamlined regulation.

ECONOMIST: A briefing on the British election

The Swedish arms maker's stall at the Singapore Airshow has a full size simulator of their anti-aircraft defense system, the prosaically named RBS70 NG.

CNN: Hard sell: Marketing missiles not for faint-hearted

Indeed, this prosaically titled joint ministerial committee is no ordinary committee.

ECONOMIST: The constitution

Known today, rather prosaically, as Angkor Archaeological Park, the 150-square-mile site was the political and cultural centre of the Khmer empire and at its peak supported a population of one million.

BBC: The perfect trip: Cambodia