It comes from being the first to promise and deliver a product or service that is genuinely different in a way that people care about.
The coming debt ceiling vote may be the best chance to demonstrate that change before voters once again punish politicians who promise change and deliver business-as-usual.
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Leaders who over promise and under deliver will watch a steady stream of their unhappy customers head for the door, while also telling their friends to shop elsewhere.
The other equally important advice I would give is not to over-promise and under-deliver.
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However, we have been here before and it is an old corporate PR ploy to under promise and then over deliver.
Apple tends to under-promise and over-deliver (UPOD) on guidance, so its outlook should always be taken with a grain of salt.
On the other hand, the company is known to under-promise and over-deliver.
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On the other hand, Apple is known to under-promise and over-deliver.
Bigger differences were seen with the Mini 1.6D Cooper, the Volkswagen Golf 1.6 TDI 105 Bluemotion and the Peugeot 3008 Hybrid4, which all promise to deliver between 70mpg and 75mpg, while the What Car? test figures ranged from 46mpg to 53mpg.
By working closely with educators to drive advances in teaching and learning, HP and other companies are helping educators and policymakers deliver the promise of broadly available education and take advantage of innovative technologies and services.
The fourth phase will combine mobile, big data and analytics to deliver on the promise of more meaningful and relevant communications.
Last Friday, after the conference had concluded, I again met with PCAST to discuss our findings and how USAID can continue to deliver the transformational promise that science and technology hold for poor communities around the world.
Behind the scenes they're still trying to work out how to refine and deliver that promise.
The reality is that a tourbillon is much, much more complicated to make than an ordinary watch, and for it to deliver on its promise, it has to be made and adjusted extremely precisely.
Key among them is making a promise to consumers and making sure you deliver, at the very least, on the simple things.
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It is important to us that all of our titles are affordable and accessible to everyone and always deliver our promise of value.
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If the military does not deliver on this promise and another democratically elected government fails, people will have no choice but to turn towards religious fanatics for solutions.
People expect us to deliver on that promise, and I expect the Congress to help.
Further, NIH asserts that the study has gained valuable pilot information and that it is moving ahead and will deliver on its promise.
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And I think in time they'll understand the technology, and if we deliver the promise on the software that we'll get where we want to be.
Both defense teams failed to deliver on this promise, and their argument's credibility was severely damaged by the fact that Lay and Skilling made huge stock sales in the weeks prior to the company's collapse.
Of course, logo can come to equal brand, if you deliver consistently on your brand promise and have a big advertising budget.
Sometimes they promise schools and health clinics, but they rarely deliver.
In the end, some experts argue, the programs are all accredited by an educational body and tend to deliver what they promise, whatever their individual focus.
By revealing some juicy details around its partnership with Samsung, SAP is taking tangible steps to deliver on its promise of unwiring and mobilizing the enterprise.
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"Here's the screw-up: You made a promise that you'd deliver this, and you missed three weeks later, " Welch spouted, jumping on the bandwagon of attacks on Immelt.
Mr McNerney described the FAA's approval as "a critical and welcome milestone toward getting the fleet flying again and continuing to deliver on the promise of the 787".
Their value goes beyond the promise of energy efficiency, to deliver products and services that delight users, make them accessible through innovative business models, and understand the mindset of the energy consumer.
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The White House said the moves will curb abuses by schools that harass vulnerable members of the service until they sign up for programs that they sometimes can't afford and may not deliver what they promise.
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