Last year, the online-ad industry launched a program to label ads that are sent to computer users based on tracking data.

WSJ: Latest in Web Tracking: Stealthy 'Supercookies'

From the perspective of someone who recognizes the very high payoff to innovation in the social sector, I can only be delighted with the outcomes of the program regardless of how we label it.

FORBES: CSR or Marketing at PepsiCo?

This includes additional benefits from its store localization program and continual emphasis of its private label merchandise.

FORBES: Yes, Virginia, Macy's Is A Good Buy

Soutter bought the Yellow Tail name, label and in-store marketing program off the shelf from the Adelaide design house Just Add Wine just after arriving from performing a post-mortem on Carramar in New York with W.J.

FORBES: High-tailing it

Crocodile-tagging safaris, where researchers measure and label the crocs as part of a monitoring program, are night-time affairs, taken after a candlelit three-course meal of delicious reef fish washed down with chilled Chilean sauvignon blanc.

BBC: Tagging crocodiles in Belize

When a program strays, the NCAA singles it out as roguish, a label that allows the lucrative NCAA ecosystem to escape serious investigation.

WSJ: Jason Gay: What If Rutgers Is Everyone?