In a digital age your best PR and Marketing is a product that creates word of mouth.
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Android devices offer no such guarantee because there is such a great variety in hardware and software, and product reviews, word of mouth, and subsidized price are often the biggest drivers of sales.
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Mr. Nordberg, who said he wants to make a lot of "noise" with a new product at the Mobile Word Congress in Barcelona in February, said there is no technological difficulty in launching a gaming-oriented phone.
His next challenge: how to stoke growth in the Office product line--Word, Excel, Outlook, PowerPoint--when his division already has a market share so large (400 million users) that research firms Gartner and IDC don't bother to track it.
The product has grown by mostly word of mouth, and serves as a beautiful case study for other makers and inventors who have a product that serves a niche market.
Satisfied customers become ambassadors to spread the word about our product and mission through their personal social media channels.
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This time it's Griffin's word against Amazon's product page, and we're honestly not quite sure who to believe just yet.
The company, headquartered in Indiana, employs more than 11, 000 sneakerologists (a new word for me) who are product specialists and understand all facets of athletic shoes.
He was frustrated with the accuracy of a product that was already on the market, Microsoft Word.
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However, a company representative did tell us an OS X solution is indeed in the works and should be coming once the next iteration of the product gets launched -- mum's the word on when exactly that'll be.
He says that after product reviews with Wal-Mart and Target, the word is Rubbermaid will regain lost shelf space next year.
For millennia, there have been four basic elements of the relationship between a customer and a business: The product, the buying decision, control of information and word-of-mouth.
When one small word can change the way we think about a product or service, it behooves us to pay close attention to the language we use.
He gushes that after product reviews with Wal-Mart, Kmart and Target, the word is Rubbermaid will regain lost shelf space next year.
These might be blogs or news items that reference the word innovation, but might equally be references to new product launches, or negative references to a product or brand being boring.
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At least that's the word from a Reuters source with "direct knowledge of Nokia's product roadmap" who says Nokia will only launch one new Linux smartphone next year.
No word on when such a cooling system might actually appear in a retail product, but GE's engineers were recently in Japan meeting with Fujikura, maker of many OEM laptop cooling solutions.
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The bottom line: Toyota Camry LE has a company brand image, while Honda Civic LX has product brand image, which make it difficult for the two companies to generate the necessary Word-of-Mouth and buzz to keep the two models on the best-selling list of consumers.
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As well as being used to evaluate the performance of agents, Mr Eilam says, word-spotting systems can also provide valuable insights about what callers think about a particular product, and how their vocabulary changes in response to advertising campaigns, recalls and publicity stunts.
The word brand has continued to evolve to encompass identity it affects the personality of a product, company or service.
Webb, who holds some 40 patents, largely for medical devices, has yet to show the product to national retailers, rather seems to be focusing on a marketing and PR campaign to spread the word.
"These are radical proposals, "says Harvey Kaplan, a pharmaceuticals industry defense lawyer in Kansas City, Mo. who is spreading the word among the defense bar as cochair of the Defense Research Institute's committee on European product liability law.
"These are radical proposals, " says Harvey Kaplan, a pharmaceuticals industry defense lawyer in Kansas City, Missouri, who is spreading the word to the defense bar as cochair of the Defense Research Institute's committee on European product liability law.
Using social media and word of mouth, the company offered to match the purchase of every unit with an equivalent contribution of product for the victims of Sandy.
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