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While marketing teams and agencies most often uncover the data itself, insights are used in product development, customer experience, sales, and C-level discussions.
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It involves from the moment they hear about the product (marketing), to the experience of purchasing (sales), to using the tool (product design) and finally to service.
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Wong joined Acer in 1986, with experience in sales, product marketing, product development, with a keen understanding of ODM supplier operations and the brand business.
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The company said in its earnings release that it had lower than expected sales and that its investments in improving client experience and accelerating product development and higher than expected software development expenses pressured its bottom line.
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It has great product but has entered hotly contested markets and its sales approach is based around its experience with kit rather than with people.
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