For Mr. Katzenberg, "Tibet Code" is the product of a business quest that began two years ago when he fired off an email to an executive at the Shanghai Media Group, an ambitious broadcasting group owned by the government of China's commercial capital.

WSJ: Katzenberg Unveils China Film Project

In December Celgene won approval for its second drug, Revlimid, the product of a 13-year quest to develop a version of thalidomide that would be as potent against cancer but would lack most of the old drug's side effects, such as nerve damage and fatigue.

FORBES: Drug Rehab

President Nicolas Sarkozy has called upon Nobel prize-winning economists Joseph Stiglitz and Amartya Sen in his quest to find an alternative to the widely-used metrics of gross domestic product and gross national product.

FORBES: Magazine Article