Whether a media outlet writes a glowing review of your product, a celebrity endorses it on a whim or you run a sale that spreads rapidly via social media, you'll want to make sure your existing and new customers stick around after the fanfare dies down.
Two distinct news audiences have emerged on tablets-new-found digital customers and those who originally turned to that outlet in print form and are still loyal to the print product.
And Liz Claiborne, struggling with losses selling through its outlet stores, shut them down altogether (87 in all) in favor of putting out their product through J.