With 23 product groups pushing 82, 000 commodity products onto the market, it had decentralized itself into near-dysfunction.
With 23 product groups pushing 82, 000 commodity products onto the market, the company had decentralized itself into near-dysfunction.
Twenty-three product groups are now four, based not on commodity silicon but around "solutions, " in networking equipment, automotive, cellular and entertainment.
Many of them will work inside product groups to give legal advice on how to strike deals with rivals large and small.
Product groups, now 4 (down from 23), are based not on commodity silicon but on "solutions" -- in networking equipment, automotive, cellular and entertainment.
The lower sales number can also, in part, be attributed to the company's shift in product groups to high-end products, away from low-quality printers.
The company said "weak" sales in the UK were not helped by slowing demand for non-food items, particularly in electronics and entertainment, two of its largest product groups.
The recent dearth of new releases and silence from the company was apparently due to some internal restructuring in which the company moved people around to focus on product groups.
The company's biggest problem has been its flexible-packaging business, the smallest of the three main product groups, which has been hit by fierce competition in Europe and by poor management.
Economies of networking arise on the demand side of the market, when consumers buy a product in groups rather as individual units, the larger the number of consumers joining the group, the greater the benefit for each consumer.
With the new Groups product, people do have the ability to add their friends on Facebook to a group.
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It is, he says, all to do with symmetry (technically, with something called the wreath product of symmetry groups).
Peterson stays with people who are semiliterate, so he goes back to the product-development groups and makes sure they are designing phones with address books that use symbols like snakes and soccer balls instead of names.
The challenges reached across the organization and into the product, sales and service groups.
Product appeal is usually supported and reinforced by a marketing campaign that should have a message which conveys the product attributes to the target groups.
Few managers will bet their companies on the product support they receive in news groups on the Internet.
Oracle is moving to boost sales by hiring more salespeople with specialized industry knowledge, and revamping its customer advocacy groups to learn about product problems faster.
The other critical item here is to involve customers in their natural environment, where they consume your service or use your product (not depending on focus groups, which are artificial and subject to affect contagion) into your development process as early as possible.
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In marketing we could apply subtle signals to focus groups, consumer surveys and product design.
People, if they can use can a product of any category, photos, groups, music, TV, anything, either by themselves or with their friends, I think most of the time they want to do that with their friends.
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The CPSC move comes after consumer groups urged the commission in February to recall the seats, said Rachel Weintraub, director of product safety at the Consumer Federation of America, one of the advocacy groups.
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Marketing at its core is a simple profession: Find the groups of people interested in your product and tout the benefits (as opposed to the features) that appeal to each respective group.
But if the work is dependent on a number of people playing their part on a larger stage and ensuring that other disparate groups are in on the final product, then you want to assemble the best team.
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Totaling nearly 100 pages, the Republican National Committee's Growth and Opportunity Project is the product of thousands of interviews and of focus groups conducted by a team that included former Bush White House spokesman Ari Fleischer, Mississippi RNC committeeman Henry Barbour and longtime Florida campaign operative Sally Bradshaw.
Focus groups are now an anachronism, a product of a pre-social world.
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In addition, we will consolidate brand management and product portfolio management under the leadership of the business groups, and streamline most other functions.
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"We're going to groups that find a benefit in the product--people like us, " says Schwartz, a nutrition-and-fitness buff who heads Stampede Brewing Co. in Dallas.
And too often, it seems, CPSC has also made the short-sighted choice to completely recall a product, to garner headlines and appease those consumer groups.
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Mr Logan will probably treat Internet access as a consumer product that needs to be tailored more specifically to different customer groups.
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In collaboration with interest groups, Walmart is defining what sustainability means for every product that goes on its shelves.
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