As opposed to commodity generics--which are clones of the original drug--supergenerics differ from the original product in formulation or method of delivery.
The other area that the purely technical PM may be challenged is the formulation of an eco-system, where a consumer product is the foundation for revenues from other apps, like downloadable games, or advertising.
The study used a formulation that was a precursor to the one used in the SafeHands product, according to David L. Dyer, who is a co-author of the study and co-inventor of SafeHands.