With 45, 000 people in attendance, Dreamforce has become the business equivalent of an Apple product announcement.
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The more successful Apple is to generate excitement around a pending new product announcement, the more that previous quarter is affected.
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So when Steve Jobs agreed that he would appear at our product announcement, it was a huge thing for us.
This is the third major product announcement from Facebook in recent months.
Traditionally, Apple stock has a pattern of running into a product announcement and under-performing for about 30 days after the product announcement.
At the latest Apple product announcement, besides announcing the iPad mini Apple said that they were updating their Mac computer line-up as well.
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Once Apple set their stake in the ground for a product announcement, one-by-one, the competition came out to beat Apple to the punch.
This is the first product announcement for Apple -- the world's most valuable company -- under the direction of its new CEO, Tim Cook.
Retail investors tend to buy on the news of product announcement.
We have an immense amount of computing power offered to us by devices that are becoming less expensive and more readily available with each new product announcement.
None of it gave me that instant gratification I felt upon seeing the shuttered Apple Online Store re-open a few hours after a real breakthrough product announcement.
Apple disciples -- and, yes, some await each new product announcement from the company with near cult-like devotion -- have been anticipating a tablet computer for several years.
Joke product announcement: Google Fast Food autopilot for your dashboard.
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The pent up demand coupled with the number of contracts ready to be upgraded and the approaching holiday season suggest that this product announcement will be a real winner.
He has been the point man for every recent product announcement, including the October debut of new Macbook Airs and the sneak preview of the new version of OSX.
For example, we discovered in IBM that when a particular eminent blogger talked about a new product announcement, it increased audience traffic to the product information web pages almost a thousand-fold.
They start building positions well in advance of a product announcement, sell on the news of product announcement, then go short and cover at lower prices in three or four weeks.
And that separate iPad rollout could have interesting implications for investors who buy Apple shares in the run up to a new product announcement and then sell them off after the news is out.
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Last week I wrote about the various stages of Apple product releases, ranging from the early rumors to the hype just before and after the product announcement to the inevitable letdown, nitpicking and faux scandals once consumers and bloggers discover that the new gadget is not perfect.
They have to sign a confidentiality agreement, agree not to spill any information before the official product announcement, and delete all "unannounced HP product information, including postings made by participants in the website or forum within 48 hours of the posting" or risk being kicked out of the evangelist program (which means no hook ups on reviews) and face possible legal action by HP.
Another interesting tidbit in the interview highlights the fact that one of new Nokia CEO Stephen Elop's edicts has been to significantly reduce the amount of time between a product's announcement and its release, which might be the driving force behind his decision to push the introduction of Nokia's first MeeGo products into 2011.
Curiously, one product that's currently immune from the announcement is the Next Unit of Computing (NUC), a miniature barebones system that will see continual development from Intel.
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And earlier this week, the compounder recalled all lots of its sterile, unexpired products due to a lack of sterility assurance and concerns with product quality controls ( here is the recall announcement).
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That sounds like Samsung is holding back a big announcement for the Fall, when new Apple product launches are due.
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Today's announcement continues a series of major content expansions and product launches for the brand, including Crackle's launch on the Xbox LIVE service in late January 2012-which has generated millions of online hours viewed by Xbox 360 users.
IBM's announcement marks the US firm's latest effort to develop its product for the healthcare sector.
Boulben said RIM would unveil a couple of extra features at its Jan. 30 announcement, and the handset he showed me was not the finished product.
With the upcoming announcement for potential competitor in the toy-meets-video-game product, Disney Infinity, it will be interesting to see if this spurs Activision to get more of the remaining figures out to retail sooner.
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Even if the announcement garnered lots of press and public attention, consumers were likely to forget about the product by the time it went on sale.
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