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September issues of various fashion magazines will feature print ads with Lopez, while entertainment publications will get the same treatment from Anthony.
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The advertising campaign will feature across TV, outdoor, print and online.
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By making the email address automatic on each printer and enlisting a network of partners, HP is taking the product from a niche feature to a standard aspect of behavior, and encouraging print through the creativity of others.
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The function keys were respectfully replaced with feature keys, and they even blessed users with dedicated page resize, refresh, and print buttons (among others).
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The estate has appeared in other feature films, including Le Libertin and Le Conte de Monte Cristo, as well as numerous commercial, print and television shoots.
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