This focused approach along with pricing and packaging strategies to adapt to shifting demographic and consumer behavior trends in developed markets, has driven sales growth for the company through the protracted global slowdown.

FORBES: Heinz's Thicker Margins And Global Growth Will Lift Results

Nobody would deny that retailing has gotten tougher in the past few years, but equally so, brands have learned that if they can create some degree of emotional engagement (in additional to the rational stuff like merchandise range, fair pricing strategies, and customer service), they are bound to see positive behavior toward the brand.

FORBES: Ron Johnson Ousted As J.C. Penney CEO