As the hype from the fashionable music press grew, major record labels were desperate not to miss out on the great Glasgow pop gold rush, and despatched armies of talent-spotters to the city.
Meyers, a respected biologist at the University of Minnesota-Morris, noted over the weekend on his popular Pharyngula blog, the Encode research consortium that claimed to have identified function in 80% of the genome, actually discovered that a formula of 80% hype gets you the attention of the world press a point he pointedly made in his analysis last fall.