That positioning jives with Twitter management's vision for the company, as laid bare in the stolen meeting notes published by TechCrunch.

FORBES: Magazine Article

Reckitt puts its success down to management, marketing and the positioning of its brands.

ECONOMIST: Consumer goods in the recession

Looking at the decline in total assets under management, equity assets are currently at about beginning-of-year levels, indicating that while many equity markets have not provided negative returns for the year, dedicated emerging market equity fund managers may have lightened up in their positioning to account for this retreat in assets under management.

FORBES: Emerging Market Sell-Off Continues

Ineffective opportunity management eventually leads to loss of money, time, and positioning with customers who are (or should be) core customers.

FORBES: How to Break Through a Growth Stall