He went on to become a great popularizer of free-market economics and was read widely by some of our founders.

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Social science popularizer Malcolm Gladwell explains in his book Outliers, that people descended from herding cultures such as those that flourished in the Middle East depended for their safety upon the creation and maintenance of public reputations for violence.

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This is a bigger-than-normal-blog deal because Hansson is a partner at a design outfit called 37signals, like Groupon based in Chicago and a creator and popularizer many of the tools used in Web 2.0 (Wired has a good story on them here.) Amazon.com founder Jeff Bezos is an investor and advisor.

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