Polaris cleaners are the number one recognized brand of pool cleaners in the swimming pool industry and have enjoyed more than 40 years as the top selling pressure pool cleaner.

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Although whisky producers claim to detect the first signs of a revival, selling Scotch as the liquor to drink while playing pool or cruising the dance floor poses a risk to the drink's long-term status as an international symbol of success.

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Ms Nyberg says that Dutch electronics giant Philips is not selling a radio set of its own, even though it owns the pool of patents that define the core digital radio technology.

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Selling expensive licenses brought in cash off the bat, but it also limited the pool of potential customers.

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He said the bonus pool for 2012 had already been "substantially" reduced and would be cut further owing to the mis-selling issues.

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"Our unique selling point as far as we know at the moment is that we plan to put an indoor swimming pool on to the site, " he said.

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