This may just be corporate PR speak, aimed at assuaging investors concerned about Apple's plummeting stock price.
An excessive profit motive, on the other hand, would lead to a negative public image and a plummeting stock value.
Take Tuesday, Jan. 22, when the Dow opened down 463 points, over 3%, in the wake of plummeting stock prices in Asia and Europe.
But with falling profits and plummeting stock, and having hastened the end of the desktop PC era, Steve Jobs has put Apple again in a precarious position.
Even with the banking bailouts, mortgage crisis, a plummeting stock market and rising unemployment, the thinking goes, we can at least be grateful that we're not Mexico.
Electronic Arts (NASDAQ: EA) is turning to Microsoft (NASDAQ: MSFT) at a time when the game maker is faced with declining sales and a plummeting stock price.
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The stock appeared very fragile heading into earnings, and any miss seemed likely to send the stock plummeting.
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There was a bear raid on Bear Stearns starting March 10 that sent its stock plummeting 60% in the span of five days on trading volume that exceeded its total shares outstanding.
News of the delay sent Gemstar stock plummeting to lows it hadn't seen since 1999, since it will likely make potential programming guide partners hold off from doing any new deals with the company.
Market regulators were also afraid that a slide in Reliance would send local stock exchanges plummeting.
The hackers posted a false message reporting that President Barack Obama was injured by explosions at the White House, sending the stock market plummeting.
It managed to clean itself up with the reduction and consolidation moves that took place as the stock price was plummeting during 2007-2008.
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That being the case, his vice presidential stock has to be plummeting.
Keeping with its tradition of being one of the most volatile sectors in the stock market, biotechnology is skyrocketing in 2003 after plummeting last year.
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