Over the next half-decade Seacrest added a countdown show, a morning radio show, a daytime talk show, a celebrity news show and a plum spot on every red carpet in town--which earned him a scene-stealing cameo in 2007's summer box office hit, Knocked Up.

FORBES: Magazine Article

Also, red dirt and plum trees.

NPR: After The Bailout

It's pretty, about the size and shape of an egg, but a deep purplish, red color with a subtle, fruity smell, almost like a plum.

NPR: Getting the Taste of the Tamarillo