Marvel is claiming that NCSoft is allowing players to create look-alike characters of Marvel superheroes such as Spider-Man and the Incredible Hulk.

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Today, many videogames involve complex fictional worlds and give players free rein to create and shape characters including the chance to mold their moral compass.

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They focused on an overall package of elements -- music, characters, mental tension and even background environments -- to create the feeling of angst players have come to enjoy from the franchise.

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