"The framing of the issue by the media might play a role, but it is impossible to say what will be the consequences of the media attacking the far right versus tacitly ignoring it, " he said, referring to the approach taken by Greek media so far.

CNN: SHARE THIS

But his character yields the other notable aspect of the film: Foreign media get to play a leading role.

FORBES: Georgia's Tale of Russian Atrocity

Even the conservative Mr Li to whom it fell to declare martial law in 1989 and who is now the head of the National People's Congress is calling for the media to play a greater role in criticising government shortcomings.

ECONOMIST: China

New forms of media can play a crucial role to capitalize the positive practices embedded in indigenous cultures by fostering synergies between modern services and local knowledge and assist communities in taking full advantages of their social assets - the knowledge, culture and governance systems.

UNESCO: Indigenous Media, Empowering Indigenous Voices

While there are multiple factors to consider, social media can play a critical role in increasing social quotient of the brand by making shopping a shared experience.

FORBES: When smart phones and smart friends go shopping together