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In this corner, weighing in with two previous multi-platinum albums, wearing a Louis Vuitton backpack and designer shades, Kanye West.
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Once a Destiny's Child group member, the Houston native went solo in 2003 and has since released two platinum albums.
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His early career as a child star has set a difficult precedent for his new release - all previous 16 albums either went platinum or gold, and he has notched up a total six million record sales.
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Since the release of her groundbreaking debut album "La Chacalosa" in 1995, Rivera has released more than 12 hit albums, all reaching Platinum and Gold status in the U.S. and Mexico.
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Several of his albums have achieved multi-platinum sales, but he remains equally well-known for feuds with other hip-hop luminaries, including Eminem, 50 Cent and Dr Dre.
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She produced five studio albums including her debut Ten Thousand Angels, which was certified 2x Platinum.
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U2 released one of its most successful albums ever, All That You Can't Leave Behind, which already has gone triple-platinum (3 million in sales).
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