This month Ford is putting ads for its Flex crossover SUV on multicolored E Ink-made plastic sheets that will go on the cover of 100, 000 newsstand issues of Esquire, the Hearst magazine.
With technology from Bell Laboratories in Murray Hill, New Jersey, E-Ink recently demonstrated a prototype of a flexible page display that was driven by plastic transistors.
More than 20 million flexible plastic displays are on the market today, according to Sriram Peruvemba, vice-president of marketing for E Ink, the company that developed the low-power display technology for the Amazon Kindle and many other e-book readers.