Frontier will cooperate to allow the system name, commander name, planet name, planet description, space station names to be positioned and used in a way to support the fiction within the game.

FORBES: Gollancz Buys Tie-In Novel Rights To Elite: Dangerous

Giovanni Schiaperelli, an Italian astronomer, created a detailed gazetteer of the planet in the 19th century, using such beguiling names as Olympus and Elysium for the features he saw through his telescope.

ECONOMIST: Martian chronicles

In return the partners swell Fifa's coffers as they stump up to have their names associated with the most popular game on the planet.

BBC: Blatter tells firms: 'sell football product'

As with the rest of the dwarf planet's moons, the organization's asking that the names be associated with Hades (the underworld), with ties to Greek or Roman mythology.

ENGADGET