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As a result of their appeal, Pizza Hut outlets in China are at least twice as profitable as their counterparts in the United States.
FORBES: Pizza Anyone?
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U.S. consumers might be surprised to learn that, in China, Pizza Hut is regarded as a trendy place to eat, attracting wealthy customers and often requiring reservations.
FORBES: Pizza Anyone?
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Brands, Inc. (parent company of KFC, Pizza Hut and Taco Bell) entered China with KFC in 1987.
FORBES: Pizza Anyone?
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Twenty years after the first Pizza Hut store was opened, the pizza industry is thriving in China.
FORBES: Pizza Anyone?
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February same store sales actually inched up 2% in China, on the back of flat numbers at KFC and a 13% surge in Pizza Hut, as Chinese consumers ramped up purchases around the Lunar New Year.
FORBES: Yum's Q1 China Sales Drop 20% On KFC Chicken Probe; Shares Surge
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Yum, operator of Taco Bell, Pizza Hut and KFC restaurant chains, forecast a 4% fall in fourth-quarter China same-store sales, an effective measure of financial health, as well as popularity, because it strips away volatile results from newly opened or closed locations.
FORBES: Heartburn And Heartache Ahead: Sour Taste For Yum After Growth Worries
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For example, Pizza Hut positioned itself as a high-end trendy restaurant chain and is doing extremely well in China.
FORBES: Times Have Changed: No More 'China Produces and America Consumes'
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In China and Vietnam, locals have to dress up and make reservations to dine at Pizza Hut.
BBC: Would you like fries with that Maharaja Mac?