While that sort of pitch letter is unusual, it's more an indication of poor forecasting than lousy returns.

FORBES: Valley of the Mudslingers

Still, you've got to wonder whatever happened to the old-fashioned pitch letter--or courtly introductions over the ninth hole.

FORBES: Funds And Games

No PR firm can guarantee you editorial stories, but good publicists craft your press release or pitch letter (less formal presentation) to interest the media.

FORBES: By Robert Wynne

"Your predecessor met only a few times with a few carefully chosen victims in tightly choreographed settings, as he visited nations where this crisis had reached a fever pitch, " the letter from the Survivors Network of Those Abused by Priests states.

CNN: The new pope's first day: Mass with the cardinals

Thanks to the High Court and the cameras we now know how footballers talk to each other on the pitch - it consists largely of four letter words which occasionally have "-ing" or "-head" attached to them.

BBC: Lords reform: Now it's handbags

For each of your targets, tailor your resume, cover letter, online profile and networking pitch.

FORBES: A Week-By-Week Guide To Your Job Search