The ad features former All Black Sean Fitzpatrick in a pink, fist-shaped bumper car with a black pledge band on a finger.
FORBES: Telecom Cancels Disastrous All Blacks "Abstain For The Game" Campaign
Some of it might sound like an idea straight from the 1950s -- a car made for women -- complete with numerous pink features, as well as a windshield and air conditioning that claims to help a woman's sensitive skin.
CNN: Honda's pitch: She's pretty in pink
Earlier, his black chauffeur-driven car was showered with pink rose petals as it approached the stage in Pakistan's main city.
BBC: Pakistani anti-corruption march reaches Islamabad
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