The Austin, Texas-based group launched text in 2011 and it's now about 20 percent of the operation, Pinero said.
NPR: Crisis Hotlines Turning To Text To Reach Teens
Brian Pinero, director of the National Dating Abuse Helpline run by a nonprofit called Love is Respect, knows that lesson well.
Early in 2012, Pinero said, time spent by Xbox users watching videos and other entertainment content had surpassed time spent on online gaming.
FORBES: Not Your Grandmother's Presidential Debate
And the Shakespeare Theatre of New Jersey revived Arthur Wing Pinero's all-but-forgotten "Trelawny of the 'Wells, '" an 1898 backstage comedy that turned out to be both fresh and utterly charming.
WSJ: Teachout's Best of 2012 Includes Salesman, A Little Night Music
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