Last week, the FDA went against another recommendation from one of its panels by pushing Pfizer (nyse: PFE - news - people ) to pull its arthritis pain pill Bextra off the market.
After three months, off the pill and begin reworking the diet and other activities.
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"When you come down off the pill, you're back to reality again and you're really depressed and your whole body hurts and you want to do that pill again to get back up there, " Moore told the committee.
Soon after, Office Depot created a poison pill defense that would fend off hostile takeovers.
FORBES: M&A Pulse Shifts To Pens and Paper: Office Max, Office Depot Said To Mull Merger
Its top seller, heartburn treatment Nexium, is often criticized for being little different from the off-patent pill it replaced.
The board of film rental firm Netflix has adopted a "poison pill" strategy to ward off a potential hostile takeover bid by activist investor Carl Icahn.
Take a huge write-off on its great new pill?
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Dr Tonge, who was a family planning doctor before entering politics, also said that some doctors told women the pill was "dangerous" and tried to scare them off it, but she stressed that it was simply a larger dose of the same hormones contained in an ordinary contraceptive pill.
BBC: News | UK Politics | MPs call for over-the-counter pills
When Bristol launched the face-off, it pitted a less-potent Pravachol pill against the highest-dose Lipitor pill, aiming to show that higher doses didn't have much additional effect.
Pfizer has backed off of plans to sell torcetrapib only in a combo pill with Lipitor, after doctors criticized the plan.
In 1984 Gibbs helped fend off hostile shareholders bent on liquidating the company and engineered a poison pill antitakeover provision.
ABN's poison-pill approach of handing LaSalle over to BofA was a clear attempt to ward off the advances of the consortium, since RBS is keen to get its hands on the Chicago-based subsidiary.
The new combo pill will put Schering-Plough and Merck in the position of selling a knock-off of a rival's big seller.
In a move to fend off any hostile takeover attempt, BMC this morning also announced the adoption of a poison pill rights plan.
FORBES: BMC Rejects Investor Call To Seek Buyer; Adopts Poison Pill
Shrugging off the past, Arena Pharmaceuticals Chief Executive Jack Lief thinks he has a new weight-loss pill that will work.
But it is unlikely to head off the next iceberg that Wall Street is worried about: that insurers will make getting the Vytorin combo pill more expensive during the next year.
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