In order to control costs and improve efficiencies Ancestry.com has been working to reduce its storage costs and the growth of the physicalfootprint of its data centers.
On the Aereo side, it is clear that the company will expand its physicalfootprint (it is currently only available in New York but looks to expand to 26 other markets this year).
The FlashArray has reduced our data between 50 to 90% on a variety of workloads, ranging from VMware (VMW) virtual machines to Microsoft (MSFT) Exchange and SQL, as well as reduced our physical storage footprint far beyond our expectations.
In the US, traditional incumbents are beginning to move from physical retailing to e-commerce, but most retain a heavy cost footprint in brick-and-mortar form factor.