Colin Philpott, Chief Executive of Bradford Breakthrough, outlined the bigger picture of the initiative.
Mairead's husband, Mick Philpott, is serving a life sentence with a minimum term of 15 years.
The court has heard the fire was a plot to frame Mr Philpott's ex-mistress.
"It means that people feel he's making an impact, " says Gerry Philpott, E-Poll's chief executive.
Mr Philpott finished giving his evidence earlier, after more than three days in the witness box.
BBC: Derby fire deaths: Mairead Philpott 'abused by her father'
She said she was "quite taken aback" because Philpott showed no emotion about seeing them.
Mick Philpott, Mairead Philpott and Mr Mosley deny the manslaughter of the children in Derby.
But Mr Philpott denied this, saying the ladders were there because he had cleaned the conservatory.
Mick Philpott, 56, denies any involvement in starting the fire at his Derby home last May.
Jade Philpott, 10, John, nine, Jack, eight, Jesse, six, and Jayden, five, died in the fire.
Operator: Mrs Philpott, how many kids are in the house, Mrs Philpott, and where are they?
"Mick Philpott suddenly started screaming and ran towards the child shouting 'no', " she said.
Jade Philpott, 10, John, nine, Jack, eight, Jesse, six, and Jayden, five, died in the blaze.
She also said Mick Philpott was planning to renew his wedding vows, days after the fire.
Coaxing the customer into being willing to pay more is the way, says retail consultant Martin Philpott.
Mairead Philpott, 32 and Mosley, 46, were told they would each serve half of a 17-year sentence.
Mr Philpott, 56, Mrs Philpott, 31, and Paul Mosley 46, deny manslaughter of the couple's six children.
She returned three days later to collect some clothes and was challenged by Mr Philpott, jurors heard.
As the call was played in court Mr Philpott listened with his hands clamped over his ears.
According to police, it remains difficult to assess whether Philpott is a danger to the public at large.
But the court heard 56-year-old Philpott had a criminal record and had tried to murder a previous girlfriend.
BBC: Philpott sentencing: Derby fire deaths duo 'good' parents
"I don't think you understand what it is like losing six children, " the court heard Mr Philpott said.
In 1978, Philpott tried to kill girlfriend Kim Hill when she plucked up the courage to leave him.
BBC: Philpotts case a 'classic example of domestic violence'
Mick Philpott had been happy to discuss his domestic arrangements with a national TV audience in the past.
BBC: Derby fire deaths: Mick Philpott 'no right-minded father'
Mrs Philpott was also asked about covert recordings in which her husband talked of "sticking with the story".
BBC: Derby fire deaths: 'Possible' that Mick Philpott set fire
The judge Corinne Philpott ordered that Johnston serve a minimum of 10 years before being considered for parole.
Mr Taylor's partner, Victoria Ferguson told the court that the night before the fire Mairead Philpott was "stoned".
The drastic cost-cutting, while necessary, would have serious knock-on effects for many in the UK, Mr Philpott said.
Their mother, Mairead Philpott, who was given the same term, has also said she will appeal against her sentence.
Meanwhile, police have confirmed that they intend to "thoroughly" investigate an allegation Philpott raped a woman several years ago.
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