As Schering-Plough faces various hurdles, Roche's pharmaceuticals division finally sees some potential for growth after years of stasis.

FORBES: Roche And Schering's Desperate Duel

The goal in the pharmaceuticals division is to go from 600 servers to 300 and to boost utilization to as high as 70%.

FORBES: The New Barbarians

"We thought it was time we did a better job of telling our story, " says Christopher Viehbacher, president of GSK's U.S. pharmaceuticals division based in Philadelphia and Research Triangle Park, N.

FORBES: Spin Doctors

After the drug--sold in the U.S. as Baycol--resulted in dozens of deaths, many thought Bayer would sell its pharmaceuticals division outright to someone like Eli Lilly (nyse: LLY - news - people ) or Switzerland's Roche .

FORBES: Bayer Finds Breaking Up Hard To Do

Its largest division, pharmaceuticals, develops and manufactures prescription drugs to treat a wide spectrum of ailments.

FORBES: Magazine Article

Jimenez, a graduate of Stanford University, joined Novartis in April 2007 and ran the company's consumer health division before moving the pharmaceuticals side.

FORBES: Leadership