Mr Humphrey said Sir Peter, who owns Coventry Airport, would "take the LEP forward".

BBC: Coventry Airport in 2009

The judging panel is chaired by BBC Sport's John Inverdale and also includes Jake Humphrey, Blue Peter presenter Helen Skelton, Sportsround presenter Ore Oduba, previous Young Sports Personality of the Year winners Amy Spencer and Harry Aikines-Aryeetey, two representatives from BBC Sports Personality of the Year and two representatives from the Youth Sport Trust.

BBC: 2010 BBC Young Sports Personality: Top 10

Mr Humphrey added that Sir Peter had asked for two weeks to consider his decision.

BBC: Coventry Airport in 2009

Leader of Rugby Borough Council, Craig Humphrey, said Sir Peter was offered the position for 12 months.

BBC: Coventry Airport in 2009