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Ms. PELCHAT: So you get a little high from release of these chemicals.
NPR: Kids Love Hot Cheetos But Schools Hate Them
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Pelchat adds, however, that while we're born with certain cravings, there's also evidence we start to crave whatever we eat in large quantities.
CNN: Train your brain to crave healthy foods
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"It's analogous to a drug addict who's gone through rehab, but when he walks by that abandoned crack house he suddenly thinks about going in again, " Pelchat says.
CNN: Train your brain to crave healthy foods
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"For most of human history, people didn't have enough to eat, so fat was something you really needed to seek out, " says Marcia Pelchat, a food psychologist at the Monell Chemical Senses Center in Philadelphia.
CNN: Train your brain to crave healthy foods
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Ms. MARCY PELCHAT (Monell Chemical Senses Center): We think it's probably the case that when you eat a spicy food and experience a burn, you have a release of these morphine- or opium-like chemicals in the brain.
NPR: Kids Love Hot Cheetos But Schools Hate Them