Credit Suisse suggests that pay-per-use pricing, if if comes to the U.S., will do little to stop Netflix.
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Unfortunately the conversation has yielded few solutions beyond pay-per-use toilets that the poor must walk miles to access.
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It is now evolving its own business more towards pay-per-use, seeking to integrate its offerings more with online applications.
T-Mobile may be planning to throw a data pay-per-use feature onto any smartphone that currently has its internet access blocked.
For a range of fees, it has begun offering faster delivery, pay-per-use technical support and consultants to help customers use their plastics more efficiently.
Sun itself hosts Network.com, a pay-per-use online service offering mathematical and engineering applications launched last March and hosted on what the company calls the Sun Grid.
Japanese users pay by the packet for the data they use on DoCoMo's networks, but Americans, accustomed to flat-fee Net and phone deals, may balk at pay-per-use pricing that can result in month-end sticker shock.
Ideal for anyone planning a short stay abroad, the new packages offer tremendous value over pay-per-use rates and help keep wireless bills predictable by giving customers a bucket of minutes for one flat price when roaming in more than 220 countries.
In fact, Time Warner and Comcast are offering Replay boxes to subscribers in part to see if pay-per-view use increases.
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Whether you are looking to use social media, pay-per-click on the web, or use email, radio, TV, or billboards, you need perfect execution, insight into your spend, and an understanding of the effectiveness of your marketing investments.
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Perhaps consumers would pay on a per-use basis or for individual applications they find valuable.
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In fact, their recent marketing dashboard shows they understand the need for small companies to have an easy-to-use analytics dashboard around social media, customer website traffic, pay-per-click in one spot.
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