The winning design, entitled Inspiration, was chosen from among 25 entries submitted to a judging panel that included Brazilian author PauloCoelho and super model Gisele Bundchen.
PauloCoelho, the bestselling author whose novel The Alchemist has been dubbed by the Guinness Book of World Records as the most translated book by a living author (into a total of 53 languages), recently wrote an article strongly advocating for online peer-to-peer book sharing.