From advice on gear and nutrition to injury prevention, our participants are highly engaged in an on-going dialog that takes place via social media, content sharing at Competitor.com and regular email marketing communication that yields tremendous ROI for our partners.
By making the email address automatic on each printer and enlisting a network of partners, HP is taking the product from a niche feature to a standard aspect of behavior, and encouraging print through the creativity of others.
Protege Partners' chief financial officer, Daniel Federmann, whose name appears on the email to Protege clients, and other representatives of the firm didn't respond to requests for comment.