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Besides selling wares and offering in-home consultations, it hosts classes, cocktail parties and private events.
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Besides offering a sleek, sparkling white atmosphere, the store also has a studio that will offer free classes, host parties and allow customers to come in for portraits with local photographers.
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Certainly there were big society parties in the 1920s and 1930s, he says, but they were the preserve of the ruling classes.
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He offers pizza-making classes for groups (corporate team-building, for example), private parties, and in this case, a press luncheon designed to showcase the flexibility of Cakebread Wines.
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